Sportmax Fall Winter 2025 Campaign

Explore the aesthetic of the Sportmax Fall-Winter 2025 campaign, shot by photographer Julien Martinez Leclerc and starring model Ida Heiner.

A visual narrative of a collection that merges heritage and experimentation, reinterpreting the evolution of the contemporary wardrobe with a bold and modern perspective.

Clean lines and functional details intertwine with elements of experimental design—such as laser-cut fringes and dynamic volumes—to create an aesthetic that adds structure and movement, intuitively adapting to the body.